CIOs and CMOs: Creating a Positive Online Customer Experience

Email     |     Share  
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8
Next CIOs and CMOs: Creating a Positive Online Customer Experience-2 Next

Prevent Page Latency

Third-party technologies can slow down page load times, drastically reducing customer experience. The slower your pages, the more likely that your customers will leave your site, or worse yet, abandon their shopping carts. With shared KPIs around online transactions, the CIO and CMO can fight this problem together.

Social media would have us believe that CIOs and CMOs are aggressively butting heads. However, according to a recent study from Deloitte, the growing overlap of CIO and CMO priorities has led to more constructive collaboration between the two roles than one would think. This is particularly true in the field of e-commerce, where sales are driven entirely through clicks.

It is often believed that the differing intradepartmental goals of marketing and IT bring the two groups at odds with one another, but the overlooked uniting factor between the two departments, the customer experience, is becoming more prevalent.

It's important to remember that e-commerce business always comes down to sales, and if the online shopping cart doesn't work, and customers are clicking away to other sites because of slow load times, everybody loses. It's on IT to prevent these issues from occurring, but it is also on the marketing team to help create an environment in which IT can actively prevent these issues. IT is unable to do so in an online environment that is over-saturated with tags and trackers that marketing installed to draw customers to specific pages on the site.

Scott Meyer, CEO of Ghostery, has identified six key issues that CIOs and CMOs are collaborating on to preserve positive online customer experiences and protect their businesses.


Related Topics : SharePoint, Web Video and Voice Conferencing, UK, MySpace, Intranets

More Slideshows

Global33-290x195 2017 and Beyond: How Digital Innovation Will Impact the World

Digital innovation is by far the biggest influencer, changing the way we do just about everything, from shopping to communication to running a business. ...  More >>

DistilNetworksWebScrapping0x The Ubiquity and Danger of Web Scraping

In addition to posing a critical challenge to company branding, web scraping threatens sales, SEO rankings and can undermine the integrity of content that took resources to produce. ...  More >>

ForterEcommerceFraud0x Combat E-Commerce Fraud, Keep Up with the Latest Tech

The challenge for online retailers is to combine effective fraud prevention that protects their bottom line with great customer experience and high approvals. ...  More >>

Subscribe to our Newsletters

Sign up now and get the best business technology insights direct to your inbox.