BlackBerry 10: The Top Five Enterprise Security Features

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With Malware Prevention, BlackBerry is trying to differentiate itself against open-source platforms such as Android, which can be susceptible to malware attacks. With BB 10, BlackBerry is now working to prevent malware attacks from third-party apps through a proprietary system integrated with Trend Micro and the company’s application reputation service. The integration between Trend Micro and BlackBerry will ensure applications submitted to the BlackBerry World App Store are analyzed and scanned for malware and removed or cleaned up before the app can even be downloaded. This provides one more aspect of security that will appeal to enterprise CIOs and IT administrators. Clearly BlackBerry wants to differentiate on security and is partnering with Trend Micro to make sure such issues don't occur with third-party apps for BlackBerry.

Since the launch of the iPhone, the mobile market has experienced widespread change and innovation at a dizzying pace. Consider companies such as Apple and Google, for example, which have made tremendous strides in providing both consumer and enterprise mobile users with a superior user experience, intuitive interface, sleek design and exceptional app offerings. That said, during this same period from 2008 to 2012, BlackBerry actually was losing its core base of enterprise users because its devices were not perceived to be as innovative or feature rich. Many believed that BlackBerry had failed to recognize a shift in the market and changes in consumer preference; that is, until now with the launch of BlackBerry 10 (BB 10).

With BB 10, BlackBerry has brought its features back to a place where they are on par with the rest of the market. With this release, no one can say that BlackBerry offers inferior products. Moreover, the new features and functionality of BB 10 are certainly geared toward the enterprise user, as BlackBerry knows that it lives on this market. BB 10 is a tremendous step in the right direction to satisfy the enterprise's mobile wants and needs.

In this slideshow, Dipesh Mukerji, senior director of product strategy and marketing at Kony Solutions, takes a look at some of the top BB 10 enterprise security features that emphasize BlackBerry's commitment to its 80 million users, most of whom are business users.


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