Are Smartphone Owners Switching Teams?

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No signs of a mass defection to Android.

In general, both Android and iPhone owners appear satisfied with their phones, enough to be able to say their next phone will be the same type. It also doesn’t appear that Apple has much to fear for the moment from a mass defection to Android. Surprisingly, more Android owners say they might make an iPhone their next phone, as opposed to iPhone owners going to Android. Apple iPhone users are also more confident phone buyers than other users, with the lowest percentage of “undecided” buyers.

The most recent numbers on smartphone market share suggest that Apple has gained back some ground it might have lost to the Samsung and Android camps, according With all the jousting between Android and iOS, Retrevo wondered if consumers were considering jumping over to the other camp for their next smartphone. In the most recent Gadgetology report, Retrevo found out how loyal iPhone and Android users were to their platforms and asked phone buyers what they were looking for in their next smartphone. Here’s what they found.


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