Anatomy of an Engaging Application

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Tip 5: Collaborate with the extended team

A good app experience requires much more than experience designers. It is only one component. Establishing quality processes and empowering cross-functional collaboration is key. Many non-functional components, like system response times and security, play a huge role in experience. It is important for project managers, business analysts, and technology leaders to work together to achieve the business goals. Some rules for quality collaboration:

  • Avoid the thinking that you can hire a graphic designer to build a few pretty pictures and toss it over a wall to a development team who will “take it from there.”
  • Engage mobile architects and business analysts in research briefings and design evaluations. They deliver subject matter expertise, process optimization ideas and technology innovation.
  • Leverage those interactive prototypes, create design specifications, and build page templates for the development team. This empowers developers with the information they need to make the experience a reality.
  • Consider implementing agile and other iterative design-build processes. The iterative nature of these processes can help detect and avoid issues early. Iterative processes foster team collaboration and complement the user-centered design methodology.

Mobile applications are rapidly becoming the face of an organization. While traditional applications form the foundation of everything an enterprise does, many were not designed to provide a simple and intuitive experience for their users.

To remain relevant and competitive, organizations must leverage these foundational technologies to deliver meaningful and engaging experiences that connect their customers with the information they need, when they need it, and how they want it.

Building engaging apps requires close collaboration between design thinking and technology leadership. There are no easy fixes — good design requires a quality design process and leadership. Here are five tips, identified by Traci Terterian, user experience director at HP Enterprise Services, to help get you on your way to delivering more interactive, engaging experiences to your users.


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