Anatomy of an Engaging Application

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Tip 4: Fail early and fail fast

One of the most effective ways to assure an engaging experience is through prototyping and testing. Design prototypes allow design teams to simulate and evaluate the end-user experience. They provide a way to quickly communicate designs and collaborate with users, technical teams and business owners. Use prototypes to test often and early. It is a fast, low-risk method to assure you got it right before you build. Encourage your design team to fail early and fail fast. This nurtures creativity, innovation and progress. Many user experience prototyping tools are available, each with their own unique benefits. The important thing is to institutionalize the concept of rapid prototyping and testing. Benefits include:

  1. Prototyping allows teams to visualize an experience, evaluate it with users, and iterate very quickly — to assure you got it right before you build.
  2. Detailed design prototypes reduce the need for complex, written design specifications for developers (which can be ambiguous, anyway.)
  3. Developers may be able to re-use HTML5 prototype code for the front-end design build-out, thus reducing time to market, reducing development cost, and reducing quality assurance testing.

Mobile applications are rapidly becoming the face of an organization. While traditional applications form the foundation of everything an enterprise does, many were not designed to provide a simple and intuitive experience for their users.

To remain relevant and competitive, organizations must leverage these foundational technologies to deliver meaningful and engaging experiences that connect their customers with the information they need, when they need it, and how they want it.

Building engaging apps requires close collaboration between design thinking and technology leadership. There are no easy fixes — good design requires a quality design process and leadership. Here are five tips, identified by Traci Terterian, user experience director at HP Enterprise Services, to help get you on your way to delivering more interactive, engaging experiences to your users.


Related Topics : In Their Own Words: The Four Dark Horses for the Third Major Mobile OS Speak, HTC, Mobile Search, 3G, Location-Based Services

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