Anatomy of an Engaging Application

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In a separate, yet related work stream, begin visual design. UX visual designers work with your company’s brand manager to translate the brand into visual design for the app. Since an experience is defined by more than its form and function, the visual designer and the experience architect come together mid-way through design to prototype the end product, which is tested and evaluated before development begins.

Mobile applications are rapidly becoming the face of an organization. While traditional applications form the foundation of everything an enterprise does, many were not designed to provide a simple and intuitive experience for their users.

To remain relevant and competitive, organizations must leverage these foundational technologies to deliver meaningful and engaging experiences that connect their customers with the information they need, when they need it, and how they want it.

Building engaging apps requires close collaboration between design thinking and technology leadership. There are no easy fixes — good design requires a quality design process and leadership. Here are five tips, identified by Traci Terterian, user experience director at HP Enterprise Services, to help get you on your way to delivering more interactive, engaging experiences to your users.


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