Anatomy of an Engaging Application

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An investment in app transformation typically boils down to a few primary goals: to drive revenue, reduce costs or increase profit. At the outset of the project, collaborate with the business executives who lead the strategy. Identify exactly how the user experience will help achieve the business goals. For instance, if a goal is to reduce costs internally using the app, then one of your user experience (UX) goals may to be reduce the time it takes a user to complete a task. This is a tangible and measurable goal. Identify how you will measure the successful achievement of this goal. Today’s users are mature technology consumers that have high expectations. Beautiful graphics and fancy interactions mean nothing if they don’t simplify a task, anticipate needs or motivate desired behavior.

Mobile applications are rapidly becoming the face of an organization. While traditional applications form the foundation of everything an enterprise does, many were not designed to provide a simple and intuitive experience for their users.

To remain relevant and competitive, organizations must leverage these foundational technologies to deliver meaningful and engaging experiences that connect their customers with the information they need, when they need it, and how they want it.

Building engaging apps requires close collaboration between design thinking and technology leadership. There are no easy fixes — good design requires a quality design process and leadership. Here are five tips, identified by Traci Terterian, user experience director at HP Enterprise Services, to help get you on your way to delivering more interactive, engaging experiences to your users.


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