9 Tips for Running a 'Tween' Company

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Entrepreneurial Advice: Beyond the Startup

Click through for advice and tips entrepreneurs and companies can  use when they're no longer considered startups but are not ready for an IPO, as identified by Ramin Sayer, CEO of Sumo Logic; Charles Ramsey, CEO of Sauce Labs; and Art Landro, CEO of Sencha.

Entrepreneurs and leadership teams have challenges and obstacles that are unique to each phase of a business lifecycle. As an entrepreneur and/or key leader in a startup or growth company, you have to be flexible in your thinking and adapt your strategy as you progress the business. As a company grows, different strategies and approaches are required; for example, moving from initial market penetration to what is required to achieve growth or retain market share.

Sumo Logic CEO Ramin Sayar has his own unique view on the stage that comes after the initial startup phase,

"This is a strange, yet exciting stage of a business lifecycle — I call it the 'tween' stage. We don't have the carefree attitude of a startup or the secure feelings of a more mature, late stage company ready for IPO (a teenager) — we are in the middle and have our own challenges and opportunities as a company in this stage."

In this slideshow, Ramin and two other CEOs, Charles Ramsey of Sauce Labs, and Art Landro of Sencha, share their views and tips with other entrepreneurs and companies falling within this "in between" stage in the business lifecycle.

 

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