9 Tips for Running a 'Tween' Company

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Be Inclusive, Open and Transparent in Developing Your Strategic Plans

As companies grow bigger, it becomes difficult to include everyone like you did as a startup, but it's still critical to be inclusive across all departments. Business is a team sport – especially in software. While you will not get 100 percent agreement, everyone will feel they were part of the process and will back the team plan. Lastly, be open and transparent about the desired company outcome: an IPO, positioning for a strategic event, or long-term independence through profitability - and what's in it for them!
— Art Landro, CEO of Sencha

Entrepreneurs and leadership teams have challenges and obstacles that are unique to each phase of a business lifecycle. As an entrepreneur and/or key leader in a startup or growth company, you have to be flexible in your thinking and adapt your strategy as you progress the business. As a company grows, different strategies and approaches are required; for example, moving from initial market penetration to what is required to achieve growth or retain market share.

Sumo Logic CEO Ramin Sayar has his own unique view on the stage that comes after the initial startup phase,

"This is a strange, yet exciting stage of a business lifecycle — I call it the 'tween' stage. We don't have the carefree attitude of a startup or the secure feelings of a more mature, late stage company ready for IPO (a teenager) — we are in the middle and have our own challenges and opportunities as a company in this stage."

In this slideshow, Ramin and two other CEOs, Charles Ramsey of Sauce Labs, and Art Landro of Sencha, share their views and tips with other entrepreneurs and companies falling within this "in between" stage in the business lifecycle.

 

Related Topics : A Big Market for Big Data Jobs, Midmarket CIO, IT Management Automation, SharePoint, Technology Markets

 
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