9 Tips for Running a 'Tween' Company

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Know Your 'Super Power' and Never Lose It… to Anyone

If you have made it to the 'tween' stage of the company lifecycle, there is a good chance you were able to differentiate your "super power" – the one feature or function that either no one else has, or you do far better than anyone else. Keep the engineering team focused on it, the marketing team on message about it, and the sales team constantly highlighting it.
— Art Landro, CEO of Sencha

Entrepreneurs and leadership teams have challenges and obstacles that are unique to each phase of a business lifecycle. As an entrepreneur and/or key leader in a startup or growth company, you have to be flexible in your thinking and adapt your strategy as you progress the business. As a company grows, different strategies and approaches are required; for example, moving from initial market penetration to what is required to achieve growth or retain market share.

Sumo Logic CEO Ramin Sayar has his own unique view on the stage that comes after the initial startup phase,

"This is a strange, yet exciting stage of a business lifecycle — I call it the 'tween' stage. We don't have the carefree attitude of a startup or the secure feelings of a more mature, late stage company ready for IPO (a teenager) — we are in the middle and have our own challenges and opportunities as a company in this stage."

In this slideshow, Ramin and two other CEOs, Charles Ramsey of Sauce Labs, and Art Landro of Sencha, share their views and tips with other entrepreneurs and companies falling within this "in between" stage in the business lifecycle.

 

Related Topics : A Big Market for Big Data Jobs, Midmarket CIO, IT Management Automation, SharePoint, Technology Markets

 
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