5 Ways to Improve Your Email Marketing ROI

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A/B Testing

Test, test, and test again.

Blindly sending an email probably won't result in many opens. Many aspects of email can be tested in depth – everything from your CTA buttons to subject lines to content can be analyzed and used to plot a course for moving forward. A, B and even C testing can also provide direct insight into the language, imagery and style that resonates best with your audience. After a few rounds of in-depth testing, you'll be able to write and send emails that you already know your audience will love, and improve your email marketing ROI in the process.

How many emails arrived in your inbox today? What about yesterday, or this week in total? And out of that number, how many emails did you actually read? Email is one of the most valuable tools at a marketer's disposal, but only if it's relevant to their audience. Otherwise, it gets ignored.

The right message delivered to the right person at the right time can help brands lift conversion rates, expand audiences and encourage customer loyalty. The trick is collecting the data needed to power a successful email marketing campaign, applying that data to your target market, and ultimately cutting through the sea of irrelevant email blasts (ick) and advertising-heavy online communications your contacts receive on a daily basis.

When executed properly, an email marketing strategy can result in a 4300 percent return on investment (ROI). If you're not seeing that kind of return, give these tips, identified by Cynthia Price, director of marketing at Emma, a try to boost your results.

Cynthia Price is director of marketing at Emma, an email-marketing company. With an extensive background in sales and marketing, Cynthia represents Emma at conferences across the country, where she can be found geeking out about everything from subject lines to audience segmentation.

 

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