5 Ways to Improve Your Email Marketing ROI

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Inspire Readers

Inspire action, and keep it simple.

Most of your audience consists of relatively passive readers. They might be scanning their inboxes at their desks, on a lunch break or at home in front of the TV. In any case, they're absorbing some of the content they're reading, but they're not likely to act on any of it without a great reason.

As an email marketer, it's your job to provide that reason. Incentivize readers with time-sensitive deals, or highlight a local event. Give them a reason to act on your message quickly and easily, and they'll be more likely to move down your conversion funnel.

How many emails arrived in your inbox today? What about yesterday, or this week in total? And out of that number, how many emails did you actually read? Email is one of the most valuable tools at a marketer's disposal, but only if it's relevant to their audience. Otherwise, it gets ignored.

The right message delivered to the right person at the right time can help brands lift conversion rates, expand audiences and encourage customer loyalty. The trick is collecting the data needed to power a successful email marketing campaign, applying that data to your target market, and ultimately cutting through the sea of irrelevant email blasts (ick) and advertising-heavy online communications your contacts receive on a daily basis.

When executed properly, an email marketing strategy can result in a 4300 percent return on investment (ROI). If you're not seeing that kind of return, give these tips, identified by Cynthia Price, director of marketing at Emma, a try to boost your results.

Cynthia Price is director of marketing at Emma, an email-marketing company. With an extensive background in sales and marketing, Cynthia represents Emma at conferences across the country, where she can be found geeking out about everything from subject lines to audience segmentation.

 

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