5 Ways to Avoid Becoming 'Digital Prey'

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Extend Contextual Awareness

Extend the benefits of context across all digital channels.

Understanding customer journeys, intent, channels and behavior – data – is not a matter of gut feeling anymore. It’s imperative to thrive – and maybe even survive. Contextual awareness can shorten the time it takes employees to move from insight to action. However, this same contextual awareness can be extended to improve decision speed for partners, customers and employees in the field. Technology management leaders will need to invest in solutions that extend context to web and mobile applications that cut across multiple channels.

According to Forrester, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations will need to rapidly create new sources of value in their end-to-end customer experiences. True digital predators will be required to break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.

True digital transformation extends beyond the customer experience to also include employees and business processes. Recently, Alfresco commissioned Forrester Consulting to evaluate organizations’ evolving needs for technologies that support enterprise content and business processes. As IT leaders build upon their organizations’ digital business capabilities in the age of the customer, they must recognize the pivotal role that employees play in delivering superior customer experiences and, in turn, the role that employee-focused technologies play in creating more productive, agile enterprises. Bolt-on digital initiatives and legacy technologies perpetuate application silos that create barriers for efficiently completing work tasks.

Future IT leaders will need to seek technologies that eliminate these silos in order to deliver the right information to the right person within the right application environment at the right time. In this slideshow, Thomas DeMeo, VP of product management at Alfresco suggests that firms looking to drive their businesses forward with digitally driven content and processes consider the following five recommendations.

 

Related Topics : A Big Market for Big Data Jobs, Midmarket CIO, IT Management Automation, SharePoint, Technology Markets

 
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