5 Ways to Avoid Becoming 'Digital Prey'

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Mine Unstructured Data

Mine the landscape of unstructured content to deepen contextual awareness.

The best way to increase contextual awareness for employees is to identify the sources of unstructured content that drive decisions connected to winning, serving and retaining customers. The majority of the Forrester survey respondents (67 percent) report that end users need to reference external content frequently or every time they complete a process. Yet when asked about executing a process, scattered content (49 percent) and lack of contextual information (47 percent) were cited as pain points. It’s imperative to take time to survey employees to gain insight into where untamed content and business processes hide, and to also understand which processes are most affected by siloed and hidden content. If available, use analytics to dig into existing content and process platforms and uncover patterns of work and communications, such as how documents are used, by whom and for which tasks.

According to Forrester, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations will need to rapidly create new sources of value in their end-to-end customer experiences. True digital predators will be required to break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.

True digital transformation extends beyond the customer experience to also include employees and business processes. Recently, Alfresco commissioned Forrester Consulting to evaluate organizations’ evolving needs for technologies that support enterprise content and business processes. As IT leaders build upon their organizations’ digital business capabilities in the age of the customer, they must recognize the pivotal role that employees play in delivering superior customer experiences and, in turn, the role that employee-focused technologies play in creating more productive, agile enterprises. Bolt-on digital initiatives and legacy technologies perpetuate application silos that create barriers for efficiently completing work tasks.

Future IT leaders will need to seek technologies that eliminate these silos in order to deliver the right information to the right person within the right application environment at the right time. In this slideshow, Thomas DeMeo, VP of product management at Alfresco suggests that firms looking to drive their businesses forward with digitally driven content and processes consider the following five recommendations.

 

Related Topics : A Big Market for Big Data Jobs, Midmarket CIO, IT Management Automation, SharePoint, Technology Markets

 
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