5 Ways to Avoid Becoming 'Digital Prey'

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Create a Business Case

Create a business case that accounts for direct employee benefits and downstream customer benefits.

To further alleviate pain points and boost productivity, select technologies that deliver greater contextual awareness to employees. Empowering employees with the internal resources to win, serve, and retain customers creates external benefits such as increased customer satisfaction, higher retention and repeat business.

According to Forrester, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations will need to rapidly create new sources of value in their end-to-end customer experiences. True digital predators will be required to break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.

True digital transformation extends beyond the customer experience to also include employees and business processes. Recently, Alfresco commissioned Forrester Consulting to evaluate organizations’ evolving needs for technologies that support enterprise content and business processes. As IT leaders build upon their organizations’ digital business capabilities in the age of the customer, they must recognize the pivotal role that employees play in delivering superior customer experiences and, in turn, the role that employee-focused technologies play in creating more productive, agile enterprises. Bolt-on digital initiatives and legacy technologies perpetuate application silos that create barriers for efficiently completing work tasks.

Future IT leaders will need to seek technologies that eliminate these silos in order to deliver the right information to the right person within the right application environment at the right time. In this slideshow, Thomas DeMeo, VP of product management at Alfresco suggests that firms looking to drive their businesses forward with digitally driven content and processes consider the following five recommendations.


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