5 Ways Pokémon GO Is Driving Augmented Reality in the Enterprise

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Knowledge at One's (Virtual) Fingertips

Although having gone through extensive training in their respective fields, field workers are tasked with retaining a host of information that they often have to draw upon at a moment's notice. Take field service technicians on a service call — while they have the expertise to complete the majority of calls, there may be a few instances where the equipment is less familiar or a repair is more complex (which can cause delays, require return visits and overall added expense). AR serves as an effective channel for information flow. Support can be delivered by an expert back at headquarters via smart glasses or special headsets whereby instructions are displayed or communicated on the screen in front of them. The technology becomes a virtual help desk and improves two key metrics important to all field service managers: first time fix rates and average repair time.

This past July, Pokémon GO, a mobile game steeped in augmented reality (AR) technology, exploded onto the scene, making AR accessible to the masses. Within a few days of its availability, the video game reboot grew incredibly — quickly drawing millions of users across the globe and hitting its daily active users peak at 25 million. This phenomenon, fueled by a new, more accessible AR user experience, is driving people — even those with no prior interest in Pokémon — to explore ways they can harness the game's inherent AR technology into everyday use, especially within the enterprise.

Previously a mystery, the consumerization of AR — made possible by Pokémon GO — has catapulted the conversation in the workplace, and now it appears that the technology is finally within arm's reach for those savvy enterprises willing to reach out and grab it. Like any new technology, however, challenges around adoption are to be expected, but if the organization is amenable to change and is willing to dedicate the resources necessary to properly roll it out to employees (i.e., with education and insight into its benefits), the possibilities are endless.

Field service presents a strong use case for AR, as the advanced technology offered provides benefits for both workers and organizations, helping to achieve high-level business goals by maximizing field force productivity and making a direct impact on revenue opportunities. In this slideshow, Danny Korach, chief technology officer, ClickSoftware, outlines ways organizations — in field service and beyond — can apply augmented reality to increase productivity and affect the bottom line.

 

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