Imagine that you operate a retail chain with locations throughout the country. Suddenly, a winter storm takes down your network, leaving you unable to run credit card transactions — just as your Black Friday rush is beginning. Your stores are fully stocked and staffed, but most of your customers planned on charging their purchases instead of paying with cash. With no sure way of receiving payment, you have no choice but to turn people away, costing your business millions every hour your network is down.
The lines are continuing to blue between online and physical purchases, with "connected customers" using their mobile devices as online showrooms and more. Whether online or brick-and-mortar, retailers need to make sure they have the right tools in place in order to minimize risk to their bottom line this holiday season.
In 2014, Black Friday was the busiest day of the entire holiday season – with more than 87 million customers having shopped in stores and/or online that day. For November/December 2015, retail sales overall are expected to increase by 3.7 percent to $630.5 billion.
In order to prevent disrupting occurrences such as network outages (in-store) or downtime when web traffic spikes (online), Chalan Aras, VP and GM, Delivery Networks, Citrix, has prepared five technology tips, based on the *NRF's 2015 Holiday Forecast, to help retailers survive (and thrive!) this holiday season.
*All data pulled from the NRF's 2015 Holiday Forecast
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