5 Social Media Listening Tips for Retailers

Email     |     Share  
1 | 2 | 3 | 4 | 5 | 6 | 7
Next 5 Social Media Listening Tips for Retailers-6 Next

Advantages of Using Social Media Data

Making social media listening a part of your marketing strategy comes with great benefits. To start, the data is legit. The data is made up of users’ own comments. It is entirely genuine and an excellent source of insight on what motivates consumer behavior. Social media data can be easily extracted through tools like Radian 6, Broadwatch and others, making it very accessible. Beyond the ease and accessibility, this data is fast. Any new campaign, marketing activity, or product launch can get near instant feedback. Lastly, this data can identify sentiment and recurring themes about the products or services that can be extracted by using analytics techniques like text analysis or sentiments analysis.

Market research has evolved, propelled largely by the development of technology, the proliferation of data and a broader consumer reach. The shift from brick-and-mortar stores to online shops as well as the social media boom has enlarged business' frontiers, literally and figuratively. This shift has also created new ways for brands to identify themselves, position themselves as unique in the market and truly engage with their customers. One could even argue that this new landscape has greatly increased expectations regarding market understanding, customer relations and overall marketing performance.

For a long time, marketers have used primary research – surveys, observations, interviews, etc. – as one of their main ways to keep in touch with customers. Today, marketing analytics adds an even deeper dimension. Social media listening combines technology, data and analytics to become the latest addition to the marketing toolbox. You don't have to ask a single direct question, yet you still get a wealth of rich insights garnered from social-media-listening tools and services. Online users routinely share their independent reviews, their comments and concerns about brands, even their unfiltered experiences. The emerging topics and recurring themes should be of great interest to any marketer.

Marketers love their keywords when it comes to online advertising. In social media listening, keywords again play an important role. Choosing the right keywords can give you remarkably exact data. Once you zero in on the type of keyword – broad ones for your category, precise ones for your brand – you're on your way to social media listening. In this slideshow, Anil Kaul, CEO of Absolutdata, has identified four types of social media conversations and the advantages that come with them.

 

Related Topics : SharePoint, Web Video and Voice Conferencing, UK, MySpace, Intranets

 
More Slideshows

eCommerce16-290x195 E-Commerce: 5 Strategies to Drive Revenue over the Holidays

With an historic shift toward e-commerce, it's more important than ever that retailers have the right pieces in place to successfully capture online traffic and drive conversions. ...  More >>

Global33-290x195 2017 and Beyond: How Digital Innovation Will Impact the World

Digital innovation is by far the biggest influencer, changing the way we do just about everything, from shopping to communication to running a business. ...  More >>

DistilNetworksWebScrapping0x The Ubiquity and Danger of Web Scraping

In addition to posing a critical challenge to company branding, web scraping threatens sales, SEO rankings and can undermine the integrity of content that took resources to produce. ...  More >>

Subscribe to our Newsletters

Sign up now and get the best business technology insights direct to your inbox.