5 Performance Testing Tips to Meet the Holiday Rush

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Be Mindful of Abandonment Rates

Think about the last time you were gift shopping. How many stores or websites did you go to? With the sheer amount of e-commerce sites available at the click of a button, your website needs something that sets it apart. Believe it or not, website functionality could be just the thing for customer loyalty, as 50 percent of online shoppers say they will not return to a site if they experience slow speeds or get frequently kicked off. Think of the ROI that a functional website will give – as shoppers who do not experience downtime are more likely to purchase and not go to a competitor - and make sure to test before the holidays.

Believe it or not, the holidays are almost upon us, which means that the holiday shopping season is also here. With the majority of holiday shopping now taking place online – last year's online gift buying increased 7 percent - shoppers hold the power for whether or not your website has a successful holiday season. The best thing to do to ensure your e-commerce site is ready for the holiday shopping season is to test website performance automatically and frequently. In this slideshow, BlazeMeter’s Michael Sage has identified five performance testing tips that will help you meet the holiday rush.

 

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