3 Things You Should Know When Choosing a CMS

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Knowing Where to Start: Your Business

Before even considering which CMS platform your company can benefit from the most, you should analyze the core of your business. By that Sareen doesn't mean making an index of what matters most to your company (but of course, this is important to do for any number of reasons), he means analyzing what you can reasonably afford right now, how you plan to scale, and the type of user experience you want to create. For example, if you're a startup retailer with a limited number of product variations and inventory, then you may consider building your online presence with WordPress, which can give you cheap access to e-commerce and blogging platforms, as well as a relatively low barrier to entry when it comes to dealing with technical backend issues. In fact, WP Radius released a great article in June about some of the top startups that are using WordPress to build their web presences right now. Alternatively, if you're a startup that's putting more emphasis on IT, then Drupal is a CMS that can help you create stunning web pages in a PHP format while having the option open for unlimited scalability as your company grows.

When people think of CMS (content management system) implementation, three words typically come to mind: web development tool. And while this definition, strictly speaking, isn't entirely out of bounds, Himanshu Sareen, CEO at Icreon Tech, suggests thinking of CMS platforms as tools that help businesses develop their overall digital experiences. Whether you're a customer-facing entity in the retail industry, a blogger with a million monthly readers, or are operating an e-learning company that's focused on educating the employees of enterprise-level companies — you need a CMS that's not only capable of handling every aspect of your business, but that's capable of creating a great experience for your end users, whoever they are.

In today's business world, it goes without saying that you need a website, but it's the sheer abundance of .com entities that often causes entrepreneurs and businesses to overlook the importance of choosing and implementing a CMS correctly. In a world where almost everyone has a website, one CMS should be as good as the next, right? Wrong. And it's in that spirit that Sareen would like to discuss the three things that any entrepreneur or decision maker should know when selecting and implementing a CMS.


Related Topics : SharePoint, Web Video and Voice Conferencing, UK, MySpace, Intranets

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