2017 and Beyond: How Digital Innovation Will Impact the World

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Mobile App Abandonment

By 2019, 20 percent of brands will abandon their mobile apps.

Many brands are finding that the level of adoption, customer engagement and return on investment (ROI) delivered by their mobile applications are significantly less than the expectations that underpinned their app investment. New approaches are emerging that have a lower barrier to discovery and install, and offer levels of engagement that approach those of applications at a fraction of the investment, support and marketing cost. Many companies will evaluate these experiences against their under-performing applications and opt to reduce their losses by allowing their apps to expire.  

The world as we know it is at a tipping point. From political, social and economic unrest to technological advances and the ubiquitous always-on connection to the entire world, numerous pressures affect our everyday lives. Digital innovation is by far the biggest influencer, changing the way we do just about everything, from shopping to communication to running a business. Recently Gartner, Inc., revealed its top predictions for IT organizations and users for 2017 and beyond, focusing on three fundamental effects of continued digital innovation: experience and engagement, business innovation, and the secondary effects that result from increased digital capabilities.

"Gartner's top strategic predictions continue to offer a provocative look at what might happen in some of the most critical areas of technology evolution. At the core of future outcomes is the notion of digital disruption, which has moved from an infrequent inconvenience to a consistent stream of change that is redefining markets and entire industries," said Daryl Plummer, managing vice president, chief of research and Gartner Fellow. "Last year, we said digital changes were coming fast. This year the acceleration continues and may cause secondary effects that have wide-ranging impact on people and technology."

In this slideshow, Gartner has outlined the top predictions for IT organizations and users for 2017 and beyond.

 

Related Topics : Vulnerabilities and Patches, Resellers, Broadcom, Broadband Services, Supercomputing

 
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