2015 Wearable Tech Trends: Swank Meets Science

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Tory Burch Brings Fashion to FitBit

Some of the hottest new wearables for women this holiday season are the designs by Tory Burch for FitBit. Created to hold the FitBit Flex activity tracker, the designer has introduced a logo-printed flexible bracelet; a metal, hinged cuff-style bracelet in rose gold or shiny gold; and a fret pendant necklace in silver, rose gold or shiny gold.

Most first-generation wearable technologies are functional but far from highly fashionable. You will find them on the bodies of those who love to adopt the latest and greatest fitness gadgets and those dedicated geeks who regularly put form above fashion.

Wearables may have begun with Google Glass, FitBit, Nike+ Fuel Band and the like, but the future is wide open. Gartner predicts that wearable electronic fitness device sales will grow to 68.1 million units in the next year. But for that to happen, it would seem that the designs might need to change to meet the needs and tastes of the users. Tech companies and fashion designers both seem to agree that the wearables of tomorrow will likely be fashion that incorporates technology instead of the other way around.

Designers who’ve already jumped at the chance to assist in creating wearable tech 2.0 include Diane Von Furstenberg, Tory Burch, Ralph Lauren and Rebecca Minkoff. They are looking to catch the eyes of the fashionistas along with the minds of the tech gurus.

Other companies have also decided to put style on equal footing with technology. In the coming year, we will likely see the design of smartwatches and other wearable gadgets look very similar to non-tech, fashion counterparts. Let’s take a look at the most chic tech available now and in the coming months.


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