Big Data has the potential to help companies improve operations and make faster, more intelligent decisions. As such, Big Data initiatives are poised for explosive growth. But like any new technology, there are obstacles that might prevent companies from realizing the full benefits that Big Data can provide.
To better understand the business drivers, expected benefits, and challenges of Big Data, QuinStreet Enterprise conducted a survey of 540 decision-makers involved in Big Data purchases.
The survey found that:
However, even with this enthusiasm for Big Data and the expected benefits it might deliver, companies face numerous challenges in their Big Data efforts. Many are concerned about:
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