Many companies are interested in Big Data. That is no surprise. The survey found that a majority of respondents are not just mulling over how Big Data can help their companies, they consider Big Data to be a top priority. Overall, 77 percent of respondents feel that Big Data analytics is a priority for their organizations this year.
One point that stands out in our study is the large percent (57 percent) of mid-sized companies that rate Big Data analytics as a top/very high priority. This speaks to the competitive advantages organizations expect to get from their Big Data efforts.
Big Data has the potential to help companies improve operations and make faster, more intelligent decisions. As such, Big Data initiatives are poised for explosive growth. But like any new technology, there are obstacles that might prevent companies from realizing the full benefits that Big Data can provide.