In order to properly Identify the Creative, Technical and Content Management Teams, you will need to review the client requirements and convert them to skill requirements.
What am I doing in this step? Finding the right person to fill each role is many times a difficult task. You must, however, begin with the end in mind by knowing which specific skills are needed for each role before making team assignments.
What are the risks of not properly performing this step? The wrong person may be selected for a role. Web site development teams are typically small groups of talented people. Each person typically has specialties within their area of expertise. If a Microsoft NT administrator is tasked with setting up a UNIX environment, the project may be seriously impacted. A graphics designer may be skilled at selecting production graphics, but may not understand the art of site concept, layout or size reduction.
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