IT Business Edge Enables Cultivated Collaboration with Rollout of Business-Enhanced Web 2.0 Site

Free professional community site is a first for business IT decision makers, brings critical thinking, information, answers and peer-to-peer interaction for increased efficiency and productivity

Louisville, KY — March 09, 2009 — Business decision makers have a way to work more efficiently and gain real-world input through expert and peer interaction on the new IT Business Edge website. The free professional community site combines advanced collaborative features with Web 2.0 functionality to create a first for business — a business-enhanced social environment for IT executives and SMB principals.

The site adds “cultivated” collaboration, deploying substantial levels of moderation in areas where users can efficiently exchange information with editors, industry experts and peers. The cultivated collaborative approach is designed to build a rich experience for participants that need to find information and answers quickly and solve problems effectively. With IT Business Edge, decision makers can:

  Gain analysis of the technology landscape and evolving strategies
  Speed information transfer
  Leverage the business IT community knowledge of site experts, analysts, partners and peers
  Gain efficiencies with real-world input

IT Business Edge allows users to cut through information clutter, identify strategies and assess their relevance to their company's needs. Editorial members, analysts and partners join with the IT Business Edge community to generate content and downloadable tools that evolve through community input, and interaction feeds additional community discussion and additional editorial, creating more tools and content which provides business-enhanced site and a level of value that goes beyond what has been offered for the corporate community. This collaborative functionality of editorial staff, thought leaders and community sets IT Business Edge apart from earlier attempts to create viable Web 2.0 platforms for business use.

The site features content developed by experienced industry journalists that act as “technology intelligence agents” for readers, spending hundreds of hours weekly with advanced search techniques to gather content from 3000+ sources. Editors assemble “Best of the Web” content: aggregated, filtered, recommended, and organized for easy consumption. Insightful blogs add context, plus original articles and interviews are available to explore topics in greater detail.


  Access the Knowledge Network, a social networking area for peer to peer collaboration
  Interact with a professional community of executive-level decision makers, as well as vertical IT experts from the site’s editorial staff, along with analysts, consultants and partner organizations
  Share documents through collaborative document management where users can access and contribute to evolving high-value business documents including downloadable templates, calculators, checklists and business process documents. Over time, IT Business Edge community editors will expand and enhance these tools, based on feedback and suggestions from community members
  Review value-added aggregated news
  Read insightful blogs, original features and interviews that serve business decision makers on strategic, business and technology topics
  Participate in business IT-focused wikis
  Browse whitepapers from top tier vendors


“IT decision makers are doing double the work with half the budget and half the time, so they need to get their jobs done in the most direct fashion possible.”

“IT Business Edge has always been designed to address the need for critical thinking, efficient information gathering, and knowledge transfer. Now we’re committed to fostering a community for IT decision makers where relevant information and expert interaction – whether from our editors and columnists, analysts or peers – are available to help companies move forward.”

“IT decision makers need to know what their peers are thinking, but they don’t have time to sort through random threads in discussion groups. Regardless of the economic climate, they have no resources or time to waste, and we believe that hybrid social environments like IT Business Edge can help them keep in touch with the real-world information they need and efficiently stay in front of the curve.”

“Our readers have told us that while they like and participate in social media, they still trust the additional value of experts and analysts when making important decisions for business. We are working to bring these perspectives together in a meaningful, interactive and collaborative way.”


Published by Louisville-based NarrowCast Group, LLC., IT Business Edge delivers an intelligent approach to information that is focused, personalized, thorough, practical, concise and current, providing IT decision makers with an easier and more effective way to stay on top of the IT issues affecting their companies. The site allows technology professionals to gain up-to-the-minute analysis of the technology landscape and evolving strategies, solve problems with their peers and industry experts, work efficiently and choose cost-effective approaches for their business IT needs.

Combining a moderated professional community of business IT decision makers—featuring peer-to-peer interaction, document exchange and personalized information tracking areas—with expert opinion and research culled from more than 3,000 technology publishers, vendors, analysts and association, IT Business Edge provides a business IT destination where users can find to find relevant information, real-world techniques and solutions that can help decision makers efficiently stay on the leading edge of business IT.

To join the IT Business Edge community, visit For partnership or advertising opportunities, contact For more information about NarrowCast Group and IT Business Edge, visit

A traditional media release discussing this news is available at

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Contact Information:
Jeff Yocom, IT Business Edge, 502-515-6461,
Jim Hughes, For IT Business Edge, 323-397-7077,

Release Summary:
Business decision makers can work more efficiently using real-world input with a first: the new IT Business Edge professional community that leverages critical thinking, information, and peer to peer interaction for increased productivity.

Keyword Tags:
business, IT, information, collaboration, efficiency


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