Michael Vizard Launches 'IT Unmasked' Blog for IT Business Edge Community

Award Winning Journalist Crunches the Business Value of Innovation in New Blog, Bringing Strategic Insight, Analysis, Context for IT Decision Makers.

LOUISVILLE, KY – September 16, 2009 –IT Business Edge, a leading professional community for business technology decision makers, announced that award-winning journalist Michael Vizard has joined the fast-growing site as its newest blogger. IT Unmasked, Vizard's new IT Business Edge blog (www.itbusinessedge.com/cm/blogs/vizard), will cover issues related to the business value of innovation. The blog will explore the strategic value of new and emerging technologies, providing insight, analysis and projected real-world impact for the estimated 650,000 IT decision makers that frequent the IT Business Edge site.

"Becoming aware of the news is not the issue for IT professionals today," said Vizard. "There are hundreds of ways that news is distributed, starting with the streaming feeds created by each vendor. With the news becoming a commodity, IT professionals need someone to help them triage, decipher and put into context the IT events of the day."

With his new IT Business Edge blog, Vizard joins an established group of IT experts who analyze business issues and technology trends to help readers cut through information clutter, identify useful strategies and assess relevance to their business needs. IT Business Edge provides technology business decision makers with business analysis, collaborative tools, and white papers they can use to make smart investments and run their companies more efficiently. Community members can also interact with each other and IT Business Edge editors, as well as access and contribute to high-value business documents and IT-focused wikis.

"IT Business Edge is one of the few technology media outlets solely focused on business issues, and our singular focus attracts some of the brightest minds in IT today," said Phil Branon, president, IT Business Edge. "We stay squarely focused on the information needs of senior IT leaders and business unit managers — providing perspective and cutting through the hype — and we are pleased to add Mike Vizard as yet another experienced, strategic voice to serve our community."

Vizard brings more than 24 years of experience with leading enterprise-technology publications to IT Business Edge readers, including significant knowledge on the issues facing corporate IT management and resellers gained from executive roles at leading technology publications. For the past three and a half years, he served as a senior vice president and editorial director for Ziff Davis Enterprise, where he was responsible for oversight of all enterprise IT content generated across the company's enterprise print, online and event platforms. While at Ziff Davis Enterprise, he wrote the popular "Masked Intentions" blog, spoke at top tier events around the country, and provided IT commentary in major business publications, online and on television.

Vizard previously served as editor-in-chief of Computer Reseller News (CRN), and prior to that spent seven years as editor-in-chief of InfoWorld Media Group, where he was responsible for the day-to-day editorial management of InfoWorld's staff and the content direction of InfoWorld Online. His rich background also included work at PC Week (now eWeek), Computerworld, Digital Review and Electronic Buyers News. Vizard holds a degree in Journalism from Boston University

The free IT Business Edge service is available at www.itbusinessedge.com. For more information about NarrowCast Group and IT Business Edge, visit www.itbusinessedge.com/about.

About IT Business Edge

Published by Louisville-based NarrowCast Group, LLC, IT Business Edge delivers an intelligent approach to business technology information that is focused, personalized, thorough, practical, concise and current. The site allows technology decision makers to gain up-to-the-minute analysis of evolving issues and strategies, solve problems with the help of peers and industry experts, and choose cost-effective approaches for their business IT needs. IT Business Edge combines expert opinion and research culled from more than 3,000 sources (technology publishers, vendors, analysts and associations) with a moderated professional community of business IT decision makers. To join the IT Business Edge community, visit www.itbusinessedge.com. For partnership or advertising opportunities, contact advertise@itbusinessedge.com.

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Contact
Jeff Yocom       
IT Business Edge
502-515-6461
jeff.yocom@itbe.com


Jim Hughes
For IT Business Edge
323-397-7077
pr@itbusinessedge.com

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