EMC is looking to shake up the database appliance arena with the launch of its Greenplum massively parallel processing database software on top of industry standard Intel servers from Dell.
According to Scott Yara, vice president of products for the EMC data computing product division, the EMC Greenplum Data Computing Appliance differs from rival offerings in that it requires no proprietary extensions to the underlying hardware.
This approach not only simplifies deployment, it also allows EMC to bring an MPP appliance to market at significantly less cost, said Yara. This is important, he added, because at a time when customers are trying to derive more value from analytics and investments in 'Big Data' architectures, the cost of the underlying hardware to drive those projects should not be prohibitive.
EMC has also tightly coupled the management of the EMC Greenplum appliance with EMC's storage area networks, which Yara says means that customers can leverage their existing investments in EMC storage to support analytic applications.
Yara added the EMC Greenplum appliance will be the first of many turnkey offerings that EMC will deliver around the Greenplum technology it acquired earlier this year.