IT Business Edge Web Site Ad Specifications

(Includes sponsorships and Resource Centers)

IMU
300 x 250 (W x H)
Max Image size, Flash Size 40K
Flash format, 30-second animation max
GIF or PNG format, 3x loop animation limit
One URL per ad unit (non-rich media)

Leaderboard
728 x 90 (W x H)
Max Image Size, Flash Size, 40K
Flash format, 30-second animation max
GIF or PNG format, 3x loop animation limit
One URL per ad unit (non-rich media)

Skyscraper
160 x 600 (W x H)
Max Image Size, Flash Size, 40K
Flash format, 30-second animation max
GIF or PNG format, 3x loop animation limit
One URL per ad unit unit (non-rich media)

IMU Half Page Ad
300 x 600 (W x H)
Max Image size, Flash Size 40K
Flash format, 30-second animation max
GIF or PNG format, 3x loop animation limit
One URL per ad unit (non-rich media)

Welcome Ad
Up to 640 x 480 (W x H)
Max Flash Size, 50K
Flash format, 15-second animation max
Frame rate, 20 frames per second max
Must be third-party served, or Flash with click-tracking code and URL provided
All click-through URLs must open in new browser window

Pushdown
Collapsed, 970 x 90 (W x H)
Expanded, 970 x 415 (W x H)
Max Flash Size, 40K
Must be third-party served
All click-through URLs must open in new browser window

Approved Technologies
IT Business Edge supports all major third-party ad-technology providers. Any costs that are associated with third-party ad serving will be the responsibility of the advertiser. Discrepancies may occur between IT Business Edge reporting and the third-party provider reporting. We adhere to the accepted guidelines for discrepancy resolution set forth by the IAB. Please refer to this link for further details: Advertising Terms & Conditions in PDF format

Approved Formats
IT Business Edge supports Flash and Rich Media ad creative. Acceptable third-party ad tags can be Javascript or iFrames. Rich media must be third-party served. For optimal customer experience, only user initiated ad units that expand or play audio will be accepted. IT Business Edge does not allow pop-up ad formats. For Flash creative, not third-party served, code needs to be added to the Flash file in order for our ad server to count the clicks. This is explained on the Adobe web site at: http://www.adobe.com/resources/richmedia/tracking/. If you have further questions regarding Flash creative, please contact your Account Executive.

Deadlines and Reporting
Ad creative is due no later than five business days prior to campaign launch date. IT Business Edge reserves the right to refuse inappropriate or non-contextual advertising creative. Monthly performance reporting will be provided to the advertiser upon request.

Fax insertion orders to: 502-583-8936
Send creative to: adoperations@itbe.com