Where IT Gives Business the Edge

Reach high-level technology decision makers looking for the competitive edge on ITBusinessEdge.com and our series of network sites. Our intelligent approach to business technology information allows our audience of decision makers to stay apprised of evolving issues and strategies, solve problems, download tools, and choose cost-effective solutions for their IT needs. IT vendors and buyers meet and interact directly in small groups and one-on-one settings at our hosted events.

Subscriber Profile

• 84% of our subscribers are involved in the purchasing process for their organizations. • 73% are C-level, IT or line-of-business vice presidents, department heads, managers, directors, consultants and other managers. • 71% work for companies with 100+ employees. 48% work for companies with 1,000+.

Advertise with IT Business Edge

Align your message with business technology information that is focused, practical, and concise:

• CPL (Cost Per Lead) – Permission-based, lead generation programs utilizing white papers, sponsored research, or webcasts
• CPC (Cost Per Click) – Turnkey, cost-effective approach to drive traffic directly to your content
• Lead Nurturing – Custom nurturing contacts encourage engagement and provide valuable education to prospects considering your solution
• Resource Centers – A site-based home for the content driving your CPL and CPC programs
• Custom Content – Original white papers, research reports, webcasts, and slideshows, expertly crafted to maximize the effectiveness of your CPL campaigns
• Web Site Ads – Placements available across our content-rich sites
• Weekly Reports – Highly visible positions in our opt-in, html e-mail newsletters
• Dedicated E-mail – Your announcement or offer, delivered to our subscribers directly from IT Business Edge
• Hosted Events – IT vendors and buyers meet and interact in small groups and one-on-one settings