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This book excerpt identifies business functions and innovations that new Social Media technologies can enhance and presents best-practice patterns for using them in internal- and external-facing applications.
Are you looking to deepen employee and coworker relationships, improve productivity, strengthen collaboration and boost creativity?
The book "Web 2.0 and Social Networking for the Enterprise: Guidelines and Examples for Implementation and Management Within Your Organization" provides hands-on guidance for business and IT decision-makers who want to drive value from Web 2.0 and social networking technologies.
Author Joey Bernal systematically identifies business functions and innovations these technologies can enhance and presents best-practice patterns for using them in both internal- and external-facing applications. Bernal addresses both the business and technical issues enterprises must manage to succeed. He offers insights and case studies covering multiple technologies, including AJAX, REST, Atom/RSS, enterprise taxonomies, tagging, folksonomies, portals, mashups, blogs, wikis, and more. He also presents practical guidance for building robust, secure, collaborative applications by using applications and services from multiple sources with powerful tools such as WebSphere Portal, Lotus Connections, and IBM Mashup Center. This excerpt is the entire first chapter entitled, "Web 2.0 and Social Networking."
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