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Vanderbilt University Guidelines for Getting Started in Social Media

353 KB | 3 files | null DOC,null PDF

This social media starter kit includes guidelines for getting management approval, setting goals, identifying a coordinator, researching networking tools and launching a social media presence.

Vanderbilt University uses social media tools like YouTube, Facebook, Twitter and Flickr to share information about campus activities with the world. More importantly, these tools offer a kind of "conversation" between the institution and students, faculty, staff, fans and friends that is more immediate and direct than traditional forms of communication.

The University's "Social Media Handbook" includes "Getting Started" guidelines to assist in getting management approval, setting goals, identifying a coordinator, researching networking tools and launching a social media presence.

The attached Zip file includes:

  • Intro Page.doc
  • Cover Sheet and Terms.pdf
  • Vanderbilt University Guidelines for Getting Started in Social Media.pdf
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Vanderbilt University, located in Nashville, Tenn., is a private research university and medical center offering a full-range of undergraduate, graduate and professional degrees.

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