Vanderbilt University Best Practices for a Successful Social Media Presence

388 KB | 3 files | 
PDFDOC

Common sense goes a long toward making the best use of social media. This sample policy will help you guide your team as they put their best foot forward on social networks like Twitter and Facebook and avoid spending too much time “cyberslacking.”


Partner logo

Vanderbilt University, located in Nashville, Tenn., is a private research university and medical center offering a full-range of undergraduate, graduate and professional degrees.

All IT Downloads from Vanderbilt University » | Visit Vanderbilt University »

From Vanderbilt University | Jul 28, 2010

Vanderbilt University uses social media tools like YouTube, Facebook, Twitter and Flickr to share information about campus activities with the world.

More importantly, these tools offer a kind of "conversation" between the institution and students, faculty, staff, fans and friends that is more immediate and direct than traditional forms of communication.

The University's "Best Practices for a Successful Social Media Presence" provides general recommendations on how to successfully represent the institution when creating content using social media.

These common-sense rules include:

Separate personal from professional. Balancing your professional and personal social media presences can be tricky, particularly if you are an avid user in both arenas. Content that is appropriate and of interest to your personal friends is most likely not appropriate or of interest to your department's "friends." Keep these two presences as separate as possible by keeping content about your non-work life on your personal page.

Don't cyberslack. Endless amounts of time can be spent, and wasted, on social media sites. Limit the amount of time you spend attending to your department's social media presence to what is needed to post content, evaluate traffic data, review related sites, and monitor comments. Limit your personal use of these sites while at work as directed by your department's guidelines.

The attached ZIP file includes:

  • Intro Page.doc
  • Cover Sheet and Terms.pdf
  • Vanderbilt University Best Practices for a Successful Media Presence.pdf
IT Downloads help you save time and money while executing essential IT management tasks. Download this useful resource now and put it to work for your business.

White Papers, Events, and Resources

Block Evolving Spam, Secure Your Network

This white paper gives you insight into the most prominent spamming techniques used during 2008, including CAPTCHA Cracking, SQL Injection Botnets and 419 spam, andalso highlights why stopping these threats at the internet layer via a managed service is the only way to combat new evolving spam attacks.

Bullet-Proofing Instant Messaging

Off-the-shelf instant messaging (IM) lets malware into the Enterprise, and compromises regulatory compliance and copyright protection. Find out how a secure IM service can keep you covered.