From Paul Gillin | Jun 17, 2009
Exploring how and why online forums such as Facebook, Twitter, and blogs have gained
such popularity — and credibility — with consumers, author Paul Gillin's
book "The New Influencers"
offers strategies for organizations to leverage these new internet-based social media
outlets. The differences between traditional and new media are explored; as are simple
ways business owners and marketers can use these new resources to communicate with
their customers.
Practical tips on gaining the attention of and interacting with influential
bloggers, the pros and cons of creating a company blog, guerilla marketing on the
internet, and restructuring marketing expectations are also discussed.
This book excerpt contains Chapter 10 entitled "Going Viral," which focuses on viral
marketing strategies using social networks.
The attached Zip file includes:
- Intro Page.doc
- Cover Sheet and Terms.pdf
- The New Influencers Excerpt.pdf
