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The New Influencers Excerpt

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This book chapter includes practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerrilla marketing on the internet, and restructuring marketing expectations.

Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity — and credibility — with consumers, author Paul Gillin's book "The New Influencers" offers strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored; as are simple ways business owners and marketers can use these new resources to communicate with their customers.

Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerilla marketing on the internet, and restructuring marketing expectations are also discussed.

This book excerpt contains Chapter 10 entitled "Going Viral," which focuses on viral marketing strategies using social networks.

The attached Zip file includes:

  • Intro Page.doc
  • Cover Sheet and Terms.pdf
  • The New Influencers Excerpt.pdf
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Paul Gillin is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. He is a popular speaker who is known for his ability to simplify complex concepts using plain talk, anecdotes and humor.

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