The Facebook Era Excerpt

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Social networks like Facebook and Twitter are changing the way people and businesses interact with each other. This book chapter by a social media pioneer will help you better understand how to embrace this new dynamic.


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Clara is an author, blogger, and entrepreneur who pioneered the use of social networks for business in 2007 with her Faceconnector application, which integrates Facebook and CRM. Clara is founder and CEO of Hearsay, a leading social media software company based in San Francisco. Previously, Clara was a marketing and alliances executive at Salesforce.com and Google. Clara is a frequently invited keynote speaker at social media conferences worldwide including AlwaysOn, Web 2.0 Expo, Enterprise 2.0, CRM Evolution and Social Ad Summit.

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From Clara Shih | May 4, 2009

Clara Shih is an author, blogger, and entrepreneur who created Faceconnector (initially Faceforce), one of the first business applications on Facebook. Her book, "The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff," seeks to help those who want to understand how Facebook and Twitter are changing people's behavior, expectations, and relationships - and what that means for your business.

The book includes examples of how real companies are succeeding at sourcing leads and engaging customers on Facebook.

The attached Zip file includes:

  • Intro Page.doc
  • Facebook Era Excerpt.pdf
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Social Media and the Enterprise: Facebook versus Twitter

Watch this webinar for a detailed look at both Facebook and Twitter to learn how to choose the best platform and strategy for social media engagement.