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Social networks like Facebook and Twitter are changing the way people and businesses interact with each other. This book chapter by a social media pioneer will help you better understand how to embrace this new dynamic.
Clara Shih is an author, blogger, and entrepreneur who created Faceconnector (initially Faceforce), one of the first business applications on Facebook. Her book, "The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff," seeks to help those who want to understand how Facebook and Twitter are changing people's behavior, expectations, and relationships - and what that means for your business.
The book includes examples of how real companies are succeeding at sourcing leads and engaging customers on Facebook.
The attached Zip file includes:
Chapter 21 focuses on security and privacy issues associated with social media. As with any technology, along with the good, there is always the harmful. ... More >>
This excerpt from Chapter 8, “Social Media Analytics,” looks at basic measures that are typically used to analyze ESN platforms and how more sophisticated social media analytics methods can be used to find value in the data. ... More >>
In “Renegades Write the Rules,” author Amy Jo Martin shares her insight into tapping the value of social media. She reveals strategies behind top celebrities and brands that she helped to build, and shows how you can apply them to your own brand to get measurable results. ... More >>