'The Digital Innovation Playbook' Excerpt

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From John Wiley & Sons, Inc. | Sep 6, 2011

Harnessing the collective wisdom of an online community is a powerful concept. But in order to pull it off, companies must be committed to being completely open with the community about their own goals and motives. Otherwise, you’re back to plain old marketing.

In this book excerpt, "Harnessing Social Media Intelligence, Smartly," author and innovation strategist Nicholas J. Webb speaks to executives at crowdsourcing pioneer Spigit about tools that not only allow users to submit new ideas, but to grow and refine them as a community. These principles can apply both inside and outside organizations, as evidenced by a customer revolt on Facebook and Twitter after retailer Gap changed its logo. Consumers now have a voice — it’s best to listen.

This book chapter is an excerpt from "The Digital Innovation Playbook: Creating a Transformative Customer Experience," published by John Wiley & Sons, Inc. With free online training that will help you put theory into practice, "The Digital Innovation Playbook" prepares you to implement a digital innovation culture into your corporate life.

Included in this zip file are:

• The Digital Innovation Playbook Excerpt.pdf
• Intro Doc.pdf
• Terms and Conditions.pdf

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