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Creating technologies that reach a wide range of users and consumers is key in attacking world markets This book excerpt discussed issues surrounding accessibility and usability of your technology products.
In "Technology at the Margins: How IT Meets the Needs of Emerging Markets," authors Sailesh Chutani, Jessica Rothenberg Aalami and Akhtar Badsha explore how organizations in the public, private and nonprofit sectors can remain competitive by offering affordable, accessible and relevant information technologies that meet the needs of the mass market.
Our excerpt comes from the first chapter, entitled "Information and Communication Technologies for Everyone." This chapter examines innovative ways to reach the majority of the world, barriers to success, the current state of information and communication technologies and draws on insights from key areas such as health, education, the environment and finance.
Reprinted with permission of John Wiley & Sons, Inc. Sailesh Chutani, Jessica Rothenberg Aalami, Akhtar Badshah, "Technology at the Margins: How IT Meets the Needs of Emerging Markets," 2010.
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