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This book chapter gives you an overview of how to plot your marketing strategy on Facebook, LinkedIn and other leading social platforms.
Facebook, LinkedIn, and Twitter are today's hottest marketing tools. This all-in-one guide by an expert on social media strategy helps you take full advantage of them in creative new ways.
Lena West is a consultant who helps her clients develop a social media strategy uniquely designed for their businesses. She offers her techniques and advice to help your business develop and manage a strategy, solicit buy-in from upper management, engage influencers and evaluate the results.
This excerpt is the entirety of chapter two, entitled "Plotting Your Social Media Marketing Strategy," from "Social Media Marketing All-In-One for Dummies."
The attached Zip file includes:
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