'Social Media Marketing All-In-One for Dummies' Excerpt

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This book chapter gives you an overview of how to plot your marketing strategy on Facebook, LinkedIn and other leading social platforms.


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From For Dummies | Sep 23, 2010

Facebook, LinkedIn, and Twitter are today's hottest marketing tools. This all-in-one guide by an expert on social media strategy helps you take full advantage of them in creative new ways.

Lena West is a consultant who helps her clients develop a social media strategy uniquely designed for their businesses. She offers her techniques and advice to help your business develop and manage a strategy, solicit buy-in from upper management, engage influencers and evaluate the results.

This excerpt is the entirety of chapter two, entitled "Plotting Your Social Media Marketing Strategy," from "Social Media Marketing All-In-One for Dummies."

The attached Zip file includes:

  • Intro Page.doc
  • Cover Sheet and Terms.pdf
  • Social Media Marketing All-In-One for Dummies Excerpt.pdf
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