1.2 MB | 3 files | DOC, PDF
This book chapter gives you an overview of how to plot your marketing strategy on Facebook, LinkedIn and other leading social platforms.
Facebook, LinkedIn, and Twitter are today's hottest marketing tools. This all-in-one guide by an expert on social media strategy helps you take full advantage of them in creative new ways.
Lena West is a consultant who helps her clients develop a social media strategy uniquely designed for their businesses. She offers her techniques and advice to help your business develop and manage a strategy, solicit buy-in from upper management, engage influencers and evaluate the results.
This excerpt is the entirety of chapter two, entitled "Plotting Your Social Media Marketing Strategy," from "Social Media Marketing All-In-One for Dummies."
The attached Zip file includes:
Whether you're looking to hire one or looking for a position yourself, use this detailed job description to find out what the role of a Technology Project Manager entails. ... More >>
Chapter 1 delves into the first four stages of systematic strategic planning, including clarifying current conditions, identifying competitive advantages, defining opportunities and developing strategies. ... More >>
This excerpt focuses on the conceptual aspects of defect management, including the basic concepts of a defect, how to manage defects, and an analysis of the root causes of defects. ... More >>