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This set of best practices will help you and your team avoid the pitfalls of careless, reckless and ultimately detrimental use of social media. Ideas and responses that get published online are forever.
The "Social Media Guidelines" document, provided by Mason, Inc., begins with the reminder:
"[E]mployees are personally responsible for the content they publish on social networking websites or any other form of user-generated media. Keep in mind that everything you publish will be online for a long time."
That last sentence seems to be something that can be forgotten pretty easily in personal and professional writing. Words you publish online stick around for quite some time and prove extremely difficult to erase. If those words aren't considered carefully, they can come back to embarrass you. Even worse, they could damage your business and personal reputation.
That's why having social media guidelines in place for your business makes such good business sense. Whether the company has an online presence or not (and chances are, it does), your employees probably do. Guidelines minimize the risk to the organization, employers and employees by making rules for use clear and readily available.
Use these guidelines from Mason, Inc., to create your own social media policy to fit your business needs.
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