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These directives from an online marketing firm provide a solid framework for building your brand and representing the company in a positive light in online communities like Facebook and Twitter.
Social media marketing company LiveWorld, and its online community SocialVoice, use these guidelines to create meaningful, respectful dialog and nurture relationships with clients, vendors, customers, interest groups and employees.
The goal of creating these guidelines, according to Bryan Person, is "both to support the talents and online freedom of expression of LiveWorlders and to reflect the best interests and reputation of the company."
The attached Zip file includes:
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