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This excerpt from a book by IBM subject matter expert Maria Azua offers specific techniques for promoting mass collaboration in the enterprise and strategies to monetize social networking to generate new business opportunities.
"Social Age Organizations" is an excerpt from the book, "The Social Factor: Innovate, Ignite, and Win through Mass Collaboration and Social Networking."
Drawing on her experience deploying social networking systems within IBM and for customers, author Maria Azua demonstrates how to establish social networking communities, and then leverage those communities to drive extraordinary levels of innovation. Azua offers specific techniques for promoting mass collaboration in the enterprise and strategies to monetize social networking to generate new business opportunities.
This excerpt specifically focuses on real world examples of social networking used in businesses.
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