From InformIT | Sep 30, 2009
"Social Age Organizations" is an excerpt from the book, "The Social Factor:
Innovate, Ignite, and Win through Mass Collaboration and Social
Networking."
Drawing on her experience deploying social networking systems within IBM and for
customers, author Maria Azua demonstrates how to establish social networking
communities, and then leverage those communities to drive extraordinary levels of
innovation. Azua offers specific techniques for promoting mass collaboration in the
enterprise and strategies to monetize social networking to generate new business
opportunities.
This excerpt specifically focuses on real world examples of social networking used
in businesses.
The attached Zip file includes:
- Intro Page.doc
- Cover Sheet and Terms.pdf
- The Social Factor Excerpt.pdf