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Getting to the top of results for search engines like Google and Bing is an essential part of growing your business. This book chapter will introduce you to the basic concepts of SEO and how to target your core audience.
Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy — that's what search engine optimization is all about.
Search Engine Optimization For Dummies shows you how to get more visitors by getting more visibility for your Web site. Find out which search engines matter most, what they look for (and what they hate), how to get your site included in the best indexes and directories, and the most effective ways to spend your advertising dollars.
You'll discover how to:
This excerpt contains the entirety of Chapter 3, "Planning Your Search Engine Strategy." This chapter shows you how a search engine campaign works overall.
The attached Zip file includes:
Chapter 21 focuses on security and privacy issues associated with social media. As with any technology, along with the good, there is always the harmful. ... More >>
This excerpt from Chapter 8, “Social Media Analytics,” looks at basic measures that are typically used to analyze ESN platforms and how more sophisticated social media analytics methods can be used to find value in the data. ... More >>
In “Renegades Write the Rules,” author Amy Jo Martin shares her insight into tapping the value of social media. She reveals strategies behind top celebrities and brands that she helped to build, and shows how you can apply them to your own brand to get measurable results. ... More >>