From For Dummies | Sep 8, 2009
Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy — that's what search engine optimization is all about.
Search Engine Optimization For Dummies shows you how to get more visitors by getting more visibility for your Web site. Find out which search engines matter most, what they look for (and what they hate), how to get your site included in the best indexes and directories, and the most effective ways to spend your advertising dollars.
You'll discover how to:
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Plan a search engine strategy
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Build pages that offer visibility
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Make your site rank high with the most important search engines
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Avoid things that search engines don't like (and tricks that might actually get your site penalized)
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Use Google universal search, image search optimization, XML sitemaps, and more
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Choose the right keywords
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Track and measure your results
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Increase your exposure with shopping directories and retailers
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Boost your position with popular links and social networking sites
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Use pay-per-click in ways that get the most bang for your advertising buck
This excerpt contains the entirety of Chapter 3, "Planning Your Search Engine Strategy." This chapter shows you how a search engine campaign works overall.
The attached Zip file includes:
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Intro Page.doc
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Cover Sheet and Terms.pdf
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Search Engine Optimization For Dummies Excerpt.pdf
