'Robert's Rules of Innovation' Excerpt

1.5 MB | 3 files | 
PDFDOC

If your business is not innovating, it's dying. This book chapter lays out a checklist executives can use to ensure that innovation is an ongoing staple of the enterprise's culture.


Partner logo

Wiley is a global publisher of print and electronic products, specializing in scientific, technical, medical and scholarly journals, encyclopedias, books, and online products and services; professional/trade books, subscription products, training materials, and online applications and websites; and educational materials for undergraduate and graduate students and lifelong learners.

All IT Downloads from John Wiley & Sons, Inc. » | Visit John Wiley & Sons, Inc. »

From John Wiley & Sons, Inc. | Oct 14, 2010

With the straightforward warning to "innovate or die," Robert F. Brands and Martin J. Kleinman's "Robert's Rules of Innovation: A 10-Step Program for Corporate Survival" urges companies to make innovation an integral part of organizational culture.

The book encourages companies to avoid cutting budgets to the point where innovation simply isn't attainable. Based on 25 years of hands-on experience, Brand and Kleinman provide practical tips, reminders, and advice from experts to create sustainable innovation techniques.

This excerpt, entitled "The Innovation Checklist," explores each step of the innovation plan in detail and asks the kinds of questions that executives must answer in order to achieve growth through sustainable innovation processes.

The attached Zip file includes:

  • Intro Page.doc
  • Cover Sheet and Terms.pdf
  • Robert's Rules of Innovation Excerpt.pdf
IT Downloads help you save time and money while executing essential IT management tasks. Download this useful resource now and put it to work for your business.

White Papers, Events, and Resources

Driving Growth and Innovation with a Trusted Support Resource

Read this white paper to learn how a proactive approach to support can save you time and money and help improve the availability of critical systems.

3 Best Practices to Leverage SAP Innovations Quickly and Effectively

By following three best practices, you can simplify your next SAP project and create a sustainable platform to promote growth and properly manage this type of innovation. Read this white paper to learn more.