Guidelines for Social Media

351 KB | 3 files | 
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Social media networks like Facebook and Twitter can be great platforms for building your brand, but only if your team members are adding real value via these outlets. These guidelines will help your business get the most from social media.


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Webtrends founded the Web analytics industry in 1993. Today, its leadership extends much further, to social media measurement, paid-search optimization and connecting the online and offline data silos scattered throughout organizations. Webtrends helps you turn the data generated by your website, blogs, online campaigns and enterprise systems into understanding of your customers and, ultimately, business opportunity. It helps you answer complicated business questions – rather than disguise incomplete answers in colorful charts and graphs.

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From Webtrends | Aug 6, 2010

Web analytics company Webtrends provides social media guidelines to ensure that employees engage with others on social networks in a meaningful, respectful and responsible manner. These best practices apply whether interacting on behalf of the company or as an individual.

Recommendations include:

  • Try to add value by providing worthwhile information and perspective.
  • Respect your audience by contributing only when you can solve a problem.

The attached Zip file includes:

  • Intro Page.doc
  • Cover Sheet and Terms.pdf
  • Guidelines for Social Media.pdf
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