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Social Media and the Internet have changed the marketing game. This book chapter will outline the most successful techniques for maintaining a courteous but active presence on social networks like Facebook.
The rules of marketing have changed. With viral YouTube videos racking up millions of views, popular bloggers reaching more readers than their traditional media counterparts, and Facebook mavens influencing thousands of their friends, marketing professionals simply cannot ignore the web's new communication channels. But this new brand of marketing can be intimidating if you're unfamiliar with the new tools, the evolving culture, and the unwritten rules surrounding them. Friends with Benefits: A Social Media Marketing Handbook is a tactical guide, filled with tricks, tips, and real-world case studies that show you how to reach out to the new online influencers to increase your company's online visibility and bring more visitors to your website. You'll learn how to create viral campaigns, craft a compelling social media pitch, and market effectively inside intimidating social media channels, where honesty and connections are far more important than the size of your marketing budget.
This excerpt contains the entire fourth chapter, entitled "Netiquette: Miss Manners For The Web."
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