Competitive Index Calculator Template

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Use this helpful calculator to size up your business competitors' strengths and weaknesses against your own so that you can develop a winning marketing strategy.


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As a professional marketing and business consulting practice of 20 years standing, Business Tools & Templates has addressed most of the usual, and some of the not so usual, problems that businesses, large and small, face everyday. It has developed tools and templates with practical application in many businesses. The guiding principle has been to develop a solution that is comprehensive enough to address the real problem but intuitive enough to use that the executive can deploy it without any training. Even the simplest Excel model or itemized checklist can take a few hours of valuable senior executive time to develop - time that can be more usefully spent addressing the actual business issue rather than developing a tool or a template.

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From Business Tools and Templates | Mar 16, 2009

Understanding your competitive strengths and weaknesses is a prerequisite to developing a winning marketing strategy. This Competitive Index Calculator Template allows you to rate your offerings against that of up to five main competitors. Competitors can be rated on the basis of the most important factors in the purchasing decision.

Bar and radar charts are automatically generated based on the ratings input. The ratings are then adjusted on the basis of the importance/weighting you have given to each of the factors in the purchasing decision. The weighted ratings are automatically calculated and bar and radar charts are generated.

A Total Competitive Score is also calculated and a corresponding Bar Chart is produced. A Total Adjusted Competitive Score is also calculated and a corresponding Bar Chart is produced.

The attached Zip file includes:

  • Intro Page.doc
  • Cover Sheet and Terms.pdf
  • Competitive Index Calculator Template.xls
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