From Business Tools and Templates | Mar 16, 2009
Understanding your competitive strengths and weaknesses is a prerequisite to
developing a winning marketing strategy. This Competitive Index Calculator Template
allows you to rate your offerings against that of up to five main competitors.
Competitors can be rated on the basis of the most important factors in the purchasing
decision.
Bar and radar charts are automatically generated based on the ratings input. The
ratings are then adjusted on the basis of the importance/weighting you have given to
each of the factors in the purchasing decision. The weighted ratings are automatically
calculated and bar and radar charts are generated.
A Total Competitive Score is also calculated and a corresponding Bar Chart is
produced. A Total Adjusted Competitive Score is also calculated and a corresponding Bar
Chart is produced.
The attached Zip file includes:
- Intro Page.doc
- Cover Sheet and Terms.pdf
- Competitive Index Calculator Template.xls