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Use this helpful calculator to size up your business competitors' strengths and weaknesses against your own so that you can develop a winning marketing strategy.
Understanding your competitive strengths and weaknesses is a prerequisite to developing a winning marketing strategy. This Competitive Index Calculator Template allows you to rate your offerings against that of up to five main competitors. Competitors can be rated on the basis of the most important factors in the purchasing decision.
Bar and radar charts are automatically generated based on the ratings input. The ratings are then adjusted on the basis of the importance/weighting you have given to each of the factors in the purchasing decision. The weighted ratings are automatically calculated and bar and radar charts are generated.
A Total Competitive Score is also calculated and a corresponding Bar Chart is produced. A Total Adjusted Competitive Score is also calculated and a corresponding Bar Chart is produced.
The attached Zip file includes:
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