'CoDestiny' Excerpt

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This excerpt offer best practices and tools to help companies solve difficult growth challenges by unlocking the secrets of the customer chain.


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Atlee Valentine Pope is Co-Founder and President of Blue Canyon Partners, a strategy consulting firm that helps companies grow. She has worked with clients around the world, co-authored over 40 papers, and has been a guest speaker at numerous business events. George F. Brown, Jr., is CEO and co-founder of Blue Canyon Partners, where his practice allows him to contribute to solving clients’ business-to-business growth challenges. Prior to Blue Canyon, Brown held senior leadership roles in a number of organizations, including DRI/McGraw-Hill and ICF Kaiser International, Inc., and served as the Theodore Roosevelt Professor of Economics at the U.S. Naval War College.

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From Atlee V. Pope and George F. Brown | Nov 5, 2010

In "CoDestiny: Overcome Your Growth Challenges by Helping Your Customers Overcome Theirs," global strategy experts Atlee Valentine Pope and George F. Brown, Jr., offer best practices and tools to help companies solve difficult growth challenges by unlocking the secrets of the customer chain.

The authors stress the point that growth is dependent on accepting that your company's destiny is tied to that of your customers while providing systematic methods of implementing growth strategies that have proven to be successful.

This excerpt is from chapter five, entitled "Create Value for Your Customers: Three Approaches."

The attached Zip file includes:

  • Intro Page.doc
  • Cover Sheet and Terms.pdf
  • CoDestiny Excerpt.pdf
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