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This excerpt explains the nature of the business case and where the proof lies that a recommended course of action is a good business decision.
Since 1998, "Business Case Essentials" has helped professionals in all lines of business develop practical answers business case questions. "Essentials" was first published as a white paper in 1998, and revised in 2006. With nearly one million copies in circulation, Essentials" has become a frequently cited business case resource. Now published as a 100-page book, "Business Case Essentials" is a complete guide to what belongs in a business case and why.
This book excerpt includes the book's entire first chapter, "What's a Business Case?" This chapter is a high-level overview of what belongs in a business case and why. It explains the nature of the case and where the proof lies that a recommended course of action is a good business decision.
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