192 KB | 3 files | PDF
This excerpt from Chapter 2, “Why Do You Need a Good Story When You Have a Good Business?” explores why engaging stories are important to business success and why deploying your business story may be the most important thing you do.
When it comes to sharing the memorable stories that will keep customers and attract prospects, most businesses end up with canned press releases, boring case studies, uninspired blog posts and tweets that no employee, customer or partner will ever remember. "I Killed a Rabid Fox with a Croquet Mallet" teaches the principles of story creation that should inform all communications, from ads to case studies, articles to blog posts. Learn the value of building compelling and memorable stories. Understand how to build your own great stories through examples from large multinational businesses and smaller companies that any business person can understand and mirror. Rabid Fox includes a brief workbook that anyone can use to start creating compelling and memorable stories.
This excerpt is from Chapter 2, "Why Do You Need a Good Story When You Have a Good Business?" and explores why engaging stories are important to business success and why deploying your business story may be the most important thing you do.
"I Killed a Rabid Fox with a Croquet Mallet: Making Your Business Stories Compelling and Memorable" was published by HB Books. ISBN-10: 0989235505; ISBN-13: 978-0989235501.
Included in this ZIP file are:
This report lays the foundation for a rational approach to software metrology, with the scope of the current effort being software as the object of measurement. ... More >>
This document makes recommendations for how users and developers should select checklists from the NIST National Checklist Repository, evaluate and test checklists, and apply them to IT products. ... More >>
The excerpt focuses on the importance of stakeholder engagement in the agile project, an essential practice that ensures a successful product delivery. ... More >>