All
All

'I Killed a Rabid Fox with a Croquet Mallet: Making Your Business Stories Compelling and Memorable' Excerpt

192 KB | 3 files |  PDF

This excerpt from Chapter 2, “Why Do You Need a Good Story When You Have a Good Business?” explores why engaging stories are important to business success and why deploying your business story may be the most important thing you do.

When it comes to sharing the memorable stories that will keep customers and attract prospects, most businesses end up with canned press releases, boring case studies, uninspired blog posts and tweets that no employee, customer or partner will ever remember. "I Killed a Rabid Fox with a Croquet Mallet" teaches the principles of story creation that should inform all communications, from ads to case studies, articles to blog posts. Learn the value of building compelling and memorable stories. Understand how to build your own great stories through examples from large multinational businesses and smaller companies that any business person can understand and mirror. Rabid Fox includes a brief workbook that anyone can use to start creating compelling and memorable stories.

This excerpt is from Chapter 2, "Why Do You Need a Good Story When You Have a Good Business?" and explores why engaging stories are important to business success and why deploying your business story may be the most important thing you do.

"I Killed a Rabid Fox with a Croquet Mallet: Making Your Business Stories Compelling and Memorable" was published by HB Books. ISBN-10: 0989235505; ISBN-13: 978-0989235501.

Included in this ZIP file are:

  • RabidFox.pdf
  • Intro Page.pdf
  • Terms and Conditions.pdf
IT Downloads help you save time and money while executing essential IT management tasks. Download this useful resource now and put it to work for your business.
Related IT Downloads

Security10 Job Description: Cybersecurity Program Manager

The cybersecurity program manager will support the execution of product cybersecurity elements across global programs and services. ...  More >>

Time4 The Time Bandit Solution: Recovering Stolen Time You Never Knew You Had

This excerpt from chapters 1:00 and 1:30 focuses on the causes and manifestations of time lost as a result of unwanted, unnecessary and wasteful interruptions, and provides a calculator to measure how much of your time is wasted by interruption time-loss factors. ...  More >>

Misc6 Powered by Purpose

This excerpt from chapter 2 focuses on identifying your values and how they affect the decisions you make in your personal and professional life every day. ...  More >>

Subscribe to our Newsletters

Sign up now and get the best business technology insights direct to your inbox.


 
Resource centers

Business Intelligence

Business performance information for strategic and operational decision-making

SOA

SOA uses interoperable services grouped around business processes to ease data integration

Data Warehousing

Data warehousing helps companies make sense of their operational data


Thanks for your registration, follow us on our social networks to keep up-to-date