All
All

'I Killed a Rabid Fox with a Croquet Mallet: Making Your Business Stories Compelling and Memorable' Excerpt

192 KB | 3 files |  PDF

This excerpt from Chapter 2, “Why Do You Need a Good Story When You Have a Good Business?” explores why engaging stories are important to business success and why deploying your business story may be the most important thing you do.

When it comes to sharing the memorable stories that will keep customers and attract prospects, most businesses end up with canned press releases, boring case studies, uninspired blog posts and tweets that no employee, customer or partner will ever remember. "I Killed a Rabid Fox with a Croquet Mallet" teaches the principles of story creation that should inform all communications, from ads to case studies, articles to blog posts. Learn the value of building compelling and memorable stories. Understand how to build your own great stories through examples from large multinational businesses and smaller companies that any business person can understand and mirror. Rabid Fox includes a brief workbook that anyone can use to start creating compelling and memorable stories.

This excerpt is from Chapter 2, "Why Do You Need a Good Story When You Have a Good Business?" and explores why engaging stories are important to business success and why deploying your business story may be the most important thing you do.

"I Killed a Rabid Fox with a Croquet Mallet: Making Your Business Stories Compelling and Memorable" was published by HB Books. ISBN-10: 0989235505; ISBN-13: 978-0989235501.

Included in this ZIP file are:

  • RabidFox.pdf
  • Intro Page.pdf
  • Terms and Conditions.pdf
IT Downloads help you save time and money while executing essential IT management tasks. Download this useful resource now and put it to work for your business.

Related IT Downloads

IT_Man21 Trust and Betrayal in the Workplace: Building Effective Relationships in Your Organization

The excerpt from chapter 8 focuses on how to rebuild trust with the seven steps for healing, which are intended to serve as a framework to help readers work through the painful feelings of betrayal toward renewal. ...  More >>

Job Description: Senior Software Engineer/Big Data

The ideal candidate will have previous Big Data experience using Hadoop/Storm and machine learning to solve large-scale problems. . ...  More >>

IT_Man17 The Conscious Leader: Nine Principles and Practices to Create a Wide-Awake and Productive Workplace

The excerpt from chapter 6 addresses the issue of diversity in the workplace, and the need for the capacity to relate to people who are from different worlds. ...  More >>

Subscribe to our Newsletters

Sign up now and get the best business technology insights direct to your inbox.


 

Resource centers

Business Intelligence

Business performance information for strategic and operational decision-making

SOA

SOA uses interoperable services grouped around business processes to ease data integration

Data Warehousing

Data warehousing helps companies make sense of their operational data