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This excerpt from Chapter 2, “Why Do You Need a Good Story When You Have a Good Business?” explores why engaging stories are important to business success and why deploying your business story may be the most important thing you do.
When it comes to sharing the memorable stories that will keep customers and attract prospects, most businesses end up with canned press releases, boring case studies, uninspired blog posts and tweets that no employee, customer or partner will ever remember. "I Killed a Rabid Fox with a Croquet Mallet" teaches the principles of story creation that should inform all communications, from ads to case studies, articles to blog posts. Learn the value of building compelling and memorable stories. Understand how to build your own great stories through examples from large multinational businesses and smaller companies that any business person can understand and mirror. Rabid Fox includes a brief workbook that anyone can use to start creating compelling and memorable stories.
This excerpt is from Chapter 2, "Why Do You Need a Good Story When You Have a Good Business?" and explores why engaging stories are important to business success and why deploying your business story may be the most important thing you do.
"I Killed a Rabid Fox with a Croquet Mallet: Making Your Business Stories Compelling and Memorable" was published by HB Books. ISBN-10: 0989235505; ISBN-13: 978-0989235501.
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The Senior Software Security Engineer is responsible for building a world-class program that embeds security into every aspect of the dev process. ... More >>
The excerpt contains the first two chapters of the book, focusing on planning your career – where are you today and where you are going – and judging talent and opportunity – both your own and others. ... More >>
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