Behavioral Analytics for Dummies Excerpt

1.88 MB | 3 files | 
PDFDOC

"Behavioral Analytics for Dummies" gives marketing, Web analytics and BI professionals the knowledge to turn customer data into profit-driving actions.


Partner logo

With more than 200 million books in print and more than 1,600 titles, For Dummies is the most widely recognized and highly regarded reference series in the world. Now, Dummies.com is bringing the how-to brand you know and trust online, where you'll find our proven experts presenting even the most complex subjects in plain English. You can trust Dummies.com to tell it like it is, without all the technical jargon. Each and every day, the how-to videos, illustrated step-by-steps, and articles on Dummies.com are helping customers turn "I can't" into "I can." Dummies.com. Making everything easier... online.

All IT Downloads from For Dummies » | Visit For Dummies »

From For Dummies | Dec 7, 2009

Behavioral Analytics for Dummies gives marketing, Web analytics and business intelligence professionals the knowledge required to turn customer data into profit-driving actions. This book is full of educational information that will help you find the profits hidden within customer behaviors across all touch points, and will show you who should use behavioral analytics, how behavioral analytics is different from other analytics, how to apply behavioral analytics to business strategy and how the power of affinities guides companies to make the right strategic and tactical decisions.

This excerpt contains the book's entire fourth chapter entitled, "Applying Behavioral Analytics to Real Business Challenges." In this chapter, you'll see how to put your Behavioral Analytics results into action. That may mean optimizing your online marketing, monetizing your website visitors, improving business-to-business (B2B) sales effectiveness or some other customer-focused task.

The attached Zip file includes:

  • Intro Page.doc
  • Cover Sheet and Terms.pdf
  • Behavioral Analytics for Dummies Excerpt.pdf
IT Downloads help you save time and money while executing essential IT management tasks. Download this useful resource now and put it to work for your business.

White Papers, Events, and Resources

IBM's Watson: Redefining Systems Design

IBM's Watson, the computing system that competed with human contestants on Jeopardy!, represents an impressive leap forward in systems design and analytics. Read this data sheet to see how an advanced analytics solution can provide the same kind of workload-optimized system for your business that powers Watson.

IBM Cognos Express Product Demo

Watch this product demo to see how IBM® Cognos® Express can deliver the essential capabilities you need — for reporting, analysis, dashboards, scorecards, planning, budgeting, and forecasting — in a preconfigured solution that is easy to install and easy to use.